Business Commons^™

Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study investigates the perceived values of AI-designed clothing (quality, emotion, ease) and their impact on willingness to pay (WTP) and word-of-mouth (WOM), with the moderating effect of gender differences. A total of 314 respondents completed the survey via MTurk. Participants watched a video clip demonstrating how an AI system creates various clothing designs by altering garment elements (e.g., style, size). After watching the video clip, they were asked to answer a series of questions about the AI-designed clothing and themselves. The collected data were analyzed using AMOS 26.0. Results showed that, for male and female consumers, the quality value …

Applications Of Ai/Ml In Maritime Cyber Supply Chains, Rafael Diaz, Ricardo Ungo, Katie Smith, Lida Haghnegahdar, Bikash Singh, Tran Phuong

School of Cybersecurity Faculty Publications

Digital transformation is a new trend that describes enterprise efforts in transitioning manual and likely outdated processes and activities to digital formats dominated by the extensive use of Industry 4.0 elements, including the pervasive use of cyber-physical systems to increase efficiency, reduce waste, and increase responsiveness. A new domain that intersects supply chain management and cybersecurity emerges as many processes as possible of the enterprise require the convergence and synchronizing of resources and information flows in data-driven environments to support planning and execution activities. Protecting the information becomes imperative as big data flows must be parsed and translated into actions …

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Data Science In Finance: Challenges And Opportunities, Xianrong Zheng, Elizabeth Gildea, Sheng Chai, Tongxiao Zhang, Shuxi Wang

Information Technology & Decision Sciences Faculty Publications

Data science has become increasingly popular due to emerging technologies, including generative AI, big data, deep learning, etc. It can provide insights from data that are hard to determine from a human perspective. Data science in finance helps to provide more personal and safer experiences for customers and develop cutting-edge solutions for a company. This paper surveys the challenges and opportunities in applying data science to finance. It provides a state-of-the-art review of financial technologies, algorithmic trading, and fraud detection. Also, the paper identifies two research topics. One is how to use generative AI in algorithmic trading. The other is …

A Review Of Hybrid Cyber Threats Modelling And Detection Using Artificial Intelligence In Iiot, Yifan Liu, Shancang Li, Xinheng Wang, Li Xu

Information Technology & Decision Sciences Faculty Publications

The Industrial Internet of Things (IIoT) has brought numerous benefits, such as improved efficiency, smart analytics, and increased automation. However, it also exposes connected devices, users, applications, and data generated to cyber security threats that need to be addressed. This work investigates hybrid cyber threats (HCTs), which are now working on an entirely new level with the increasingly adopted IIoT. This work focuses on emerging methods to model, detect, and defend against hybrid cyber attacks using machine learning (ML) techniques. Specifically, a novel ML-based HCT modelling and analysis framework was proposed, in which regularisation and Random Forest …

How Chatgpt Can Be Used As A Defense Mechanism For Cyber Attacks, Michelle Ayaim

Cybersecurity Undergraduate Research Showcase

The powers of OpenAI's groundbreaking AI language model, ChatGPT, startled millions of users when it was released in November. But for many, the tool's ability to further accomplish the goals of evil actors swiftly replaced their initial excitement with significant concerns. ChatGPT gives malicious actors additional ways to possibly compromise sophisticated cybersecurity software. Leaders in a sector that is currently suffering from a 38% global spike in data breaches in 2022 must acknowledge the rising influence of AI and take appropriate action. Cybercriminals are writing more complex and focused business email compromise (BEC) and other phishing emails with the assistance …

Digital Transformation, Applications, And Vulnerabilities In Maritime And Shipbuilding Ecosystems, Rafael Diaz, Katherine Smith

VMASC Publications

The evolution of maritime and shipbuilding supply chains toward digital ecosystems increases operational complexity and needs reliable communication and coordination. As labor and suppliers shift to digital platforms, interconnection, information transparency, and decentralized choices become ubiquitous. In this sense, Industry 4.0 enables "smart digitalization" in these environments. Many applications exist in two distinct but interrelated areas related to shipbuilding design and shipyard operational performance. New digital tools, such as virtual prototypes and augmented reality, begin to be used in the design phases, during the commissioning/quality control activities, and for training workers and crews. An application relates to using Virtual Prototypes …

Detecting Deceptive Dark-Pattern Web Advertisements For Blind Screen-Reader Users, Satwick Ram Kodandaram, Mohan Sunkara, Sampath Jayarathna, Vikas Ashok

Computer Science Faculty Publications

Advertisements have become commonplace on modern websites. While ads are typically designed for visual consumption, it is unclear how they affect blind users who interact with the ads using a screen reader. Existing research studies on non-visual web interaction predominantly focus on general web browsing; the specific impact of extraneous ad content on blind users' experience remains largely unexplored. To fill this gap, we conducted an interview study with 18 blind participants; we found that blind users are often deceived by ads that contextually blend in with the surrounding web page content. While ad blockers can address this problem via …

A Hybrid Deep Learning Approach For Crude Oil Price Prediction, Hind Aldabagh, Xianrong Zheng, Ravi Mukkamala

Computer Science Faculty Publications

Crude oil is one of the world’s most important commodities. Its price can affect the global economy, as well as the economies of importing and exporting countries. As a result, forecasting the price of crude oil is essential for investors. However, crude oil price tends to fluctuate considerably during significant world events, such as the COVID-19 pandemic and geopolitical conflicts. In this paper, we propose a deep learning model for forecasting the crude oil price of one-step and multi-step ahead. The model extracts important features that impact crude oil prices and uses them to predict future prices. The prediction model …

Assessing Univariate And Multivariate Normality In Pls-Sem, Kathy Qing Ma, Weiyong Zhang

Information Technology & Decision Sciences Faculty Publications

Partial least squares structural equation modeling (PLS-SEM) has gained popularity among researchers in part due to its relaxed requirement for multivariate normality. One important step in performing structural equation modeling (SEM) is to test the normality assumption. In this paper, we illustrate how to assess univariate and multivariate normality in PLS-SEM using WarpPLS.

Machine-Learning-Based Vulnerability Detection And Classification In Internet Of Things Device Security, Sarah Bin Hulayyil, Shancang Li, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

Detecting cyber security vulnerabilities in the Internet of Things (IoT) devices before they are exploited is increasingly challenging and is one of the key technologies to protect IoT devices from cyber attacks. This work conducts a comprehensive survey to investigate the methods and tools used in vulnerability detection in IoT environments utilizing machine learning techniques on various datasets, i.e., IoT23. During this study, the common potential vulnerabilities of IoT architectures are analyzed on each layer and the machine learning workflow is described for detecting IoT vulnerabilities. A vulnerability detection and mitigation framework was proposed for machine learning-based vulnerability detection in …

Digital Energy Platforms Considering Digital Privacy And Security By Design Principles, Umit Cali, Marthe Fogstad Dynge, Ahmed Idries, Sambeet Mishra, Ivanko Dmytro, Naser Hashemipour, Murat Kuzlu, Aleksandra Mileva (Ed.), Steffen Wendzel (Ed.), Virginia Franqueira (Ed.)

Engineering Technology Faculty Publications

The power system and markets have become increasingly complex, along with efforts to digitalize the energy sector. Accessing flexibility services, in particular, through digital energy platforms, has enabled communication between multiple entities within the energy system and streamlined flexibility market operations. However, digitalizing these vast and complex systems introduces new cybersecurity and privacy concerns, which must be properly addressed during the design of the digital energy platform ecosystems. More specifically, both privacy and cybersecurity measures should be embedded into all phases of the platform design and operation, based on the privacy and security by design principles. In this study, these …

Development Of Sensing And Programming Activities For Engineering Technology Pathways Using A Virtual Arduino Simulation Platform, Murat Kuzlu, Vukica Jovanovic, Otilia Popescu, Salih Sarp

Engineering Technology Faculty Publications

The Arduino platform has long been an efficient tool in teaching electrical engineering technology, electrical engineering, and computer science concepts in schools and universities and introducing new learners to programming and microcontrollers. Numerous Arduino projects are widely available through the open-source community, and they can help students to have hands-on experience in building circuits and programming electronics with a wide variety of topics that can make learning electrical prototyping fun. The educational fields of electrical engineering and electrical engineering technology need continuous updating to keep up with the continuous evolution of the computer system. Although the traditional Arduino platform has …

Speculative Futures On Chatgpt And Generative Artificial Intelligence (Ai): A Collective Reflection From The Educational Landscape, Aras Bozkurt, Junhong Xiao, Sarah Lambert, Angelica Pazurek, Helen Crompton, Suzan Koseoglu, Robert Farrow, Melissa Bond, Chrissi Nerantzi, Sarah Honeychurch, Maha Bali, Jon Dron, Kamran Mir, Bonnie Stewart, Eamon Costello, Jon Mason, Christian M. Stracke, Enilda Romero-Hall, Apostolos Koutropoulos, Cathy Mae Toquero, Lenandlar Singh, Ahmed Tlili, Kyungmee Lee, Mark Nichols, Ebba Ossiannilsson, Mark Brown, Valerie Irvine, Juliana Elisa Raffaghelli, Gema Santos-Hermosa, Orna Farrell, Taskeen Adam, Ying Li Thong, Sunagul Sani-Bozkurt, Ramesh C. Sharma, Stefan Hrastinski, Petar Jandrić

Teaching & Learning Faculty Publications

While ChatGPT has recently become very popular, AI has a long history and philosophy. This paper intends to explore the promises and pitfalls of the Generative Pre-trained Transformer (GPT) AI and potentially future technologies by adopting a speculative methodology. Speculative future narratives with a specific focus on educational contexts are provided in an attempt to identify emerging themes and discuss their implications for education in the 21st century. Affordances of (using) AI in Education (AIEd) and possible adverse effects are identified and discussed which emerge from the narratives. It is argued that now is the best of times to define …

Inventions In The Area Of Nanotechnologies And Nanomaterials. Part I, Leonid A. Ivanov, Li Da Xu, Zhanna V. Pisarenko, Svetlana R. Muminova, Nadezda G. Miloradova

Information Technology & Decision Sciences Faculty Publications

Introduction. Advanced technologies inspire people by demonstrating the latest achievements (materials, methods, systems, technologies, devices etc.) that dramatically change the world. This, first of all, concerns nanotechnological inventions designed by scientists, engineers and specialists from different countries. Main part. The article provides an abstract overview of inventions of scientists, engineers and specialists from different countries: Germany, Russia, China, USA et al. The results of the creative activity of scientists, engineers and specialists, including inventions in the field of nanotechnology and nanomaterials allow, when introduced to industry, achieving a significant effect in construction, housing and communal services, and related sectors of …

A Call For Research: Ethical Dilemmas Of Autonomous Vehicle Manufacturers, Remy Harwood

Cybersecurity Undergraduate Research Showcase

While autonomous vehicles accounted for about 31.4 million vehicles on the road in 2019 (Placek). They have continued to flood the market and have a projected growth to 58 million in just 8 years from now (Placek) As well as a market cap in the billions of dollars. Even the comparatively new AV company Tesla has over 3 times the market cap value of the leading non AV brand Toyota (Market Cap) who are also working toward AVs as well, like their level 2 teammate driver assistance. Following Moore’s Law, as technology continues to improve, their social impact and ethical …

Applications Of Blockchain In Business Processes: A Comprehensive Review, Wattana Viriyasitavat, Li Xu, Dusit Niyato, Zhuming Bi, Danupol Hoonsopon

Information Technology & Decision Sciences Faculty Publications

Blockchain (BC), as an emerging technology, is revolutionizing Business Process Management (BPM) in multiple ways. The main adoption is to serve as a trusted infrastructure to guarantee the trust of collaborations among multiple partners in trustless environments. Especially, BC enables trust of information by using Distributed Ledger Technology (DLT). With the power of smart contracts, BC enforces the obligations of counterparties that transact in a business process (BP) by programming the contracts as transactions. This paper aims to study the state-of-the-art of BC technologies by (1) exploring its applications in BPM with the focus on how BC provides the trust …

The Impact Of Ethical Hacking Within Small Businesses, Nygia Tribbey

Cybersecurity Undergraduate Research Showcase

The Internet has brought about a new way for businesses to reach their customers. With the help of social media, websites, and email marketing, small businesses have gained a lot of new customers. However, these new online customers have also opened up their businesses to a whole new world of cyber crime. Cyber crime is the illegal use of computers and networks to cause damage or steal information. This type of crime affects small businesses as well as large corporations. Small businesses often find themselves at a disadvantage because they don't have the resources to hire an ethical hacker or …

Predictors Of Email Response: Determinants Of The Intention Of Not Following Security Recommendations, Miguel Angel Toro-Jarrin

Engineering Management & Systems Engineering Theses & Dissertations

Organizations and government leaders are concerned about cyber incidents. For some time, researchers have studied what motivates people to act in ways that put the confidentiality, integrity, and availability of information in organizations at risk. Still, several areas remained unexplored, including the role of employees’ evaluation of the organizational systems and the role of value orientation at work as precursors of secure and insecure actions in relation to information technologies (information security [IS] action). The objective of this research project was to examine how the evaluations of formal and informal security norms are associated with the intention to follow them …

Smart Manufacturing—Theories, Methods, And Applications, Zhuming Bi, Lida Xu, Puren Ouyang

Information Technology & Decision Sciences Faculty Publications

(First paragraph) Smart manufacturing (SM) distinguishes itself from other system paradigms by introducing ‘smartness’ as a measure to a manufacturing system; however, researchers in different domains have different expectations of system smartness from their own perspectives. In this Special Issue (SI), SM refers to a system paradigm where digital technologies are deployed to enhance system smartness by (1) empowering physical resources in production, (2) utilizing virtual and dynamic assets over the internet to expand system capabilities, (3) supporting data-driven decision making at all domains and levels of businesses, or (4) reconfiguring systems to adapt changes and uncertainties in dynamic environments. …

Module 3: Technology Foresight And Insurtech, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

Instructional Module 3 for course, Developing Technology Foresight: Case Study of AI in InsurTech.

Insurtech And Distribution, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

Questions regarding InsurTech and distribution.

Cyber Threat On The High Seas. A Growing Threat To Infrastructure, James Cummins

Cybersecurity Undergraduate Research Showcase

In a growing digital and cloud-connected world, all aspects of our lives are becoming interconnected. All these interconnections breed a possibility for ever-increasing cybersecurity threats. The oceans are not impervious to these attacks. In this research paper, we address the following questions.

What threats do commercial ships face today?

What actions are necessary to mitigate these threats?

Development Of A Framework To Support Informed Shipbuilding Based On Supply Chain Disruptions, Katherine Smith, Rafael Diaz, Yuzhong Shen

VMASC Publications

In addition to stresses induced by the Covid-19 pandemic, supply chains worldwide have been growing more complex while facing a continuous onslaught of disruptions. This paper presents an analysis and extension of a graph based model for modeling and simulating the effects of such disruptions. The graph based model combines a Bayesian network approach for simulating risks with a network dependency analysis approach for simulating the propagation of disruptions through the network over time. The initial analysis provides evidence supporting extension to for using a multi-layered approach allowing for the inclusion of cyclic features in supply chain models. Initial results …

Cybersecurity In Fintech Companies, Efstratios Zouros

Cybersecurity Undergraduate Research Showcase

Have you recently accessed your bank account online? Have you accessed any financial instrument through your computer or your mobile device? If you are reading this, chances are you have. Every time you utilize those services, you ultimately put your trust in the financial institutions that offer them. You trust that they can securely keep your private information, while also keeping your savings safe. Ultimately, there is a certain dependability and trust in financial institutions that have been present on earth before most of us.

Fake Review Detection, Michael Husk, Faryaneh Poursardar (Mentor)

Computer & Information Science: Research Experiences for Undergraduates in Disinformation Detection and Analytics

No abstract provided.

Module 1: Introduction To Technology Foresight, Risk Management, And Insurtech, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

Instructional Module 1 for course, Developing Technology Foresight: Case Study of AI in InsurTech.

Module 2: Case Studies Of Ai And Insurtech, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

Instructional Module 2 for course, Developing Technology Foresight: Case Study of AI in InsurTech.

Introduction To The Course, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

This PDF document describes the course, Developing Technology Foresight: Case Study of AI in InsurTech, and includes learning outcomes and a course outline.

Insurtech And Underwriting, Michael Mcshane, C. Ariel Pinto, Hesamoddin Tahami, Hengameh Fakhravar

Developing Technology Foresight: Case Study of AI in InsurTech

Questions regarding InsurTech and underwriting work.