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Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Journal of International Technology and Information Management
Mutual trust among social networks users encourages positive communications, so it is critical to study trust in the context of online social networks. In this study, we built a model to calculate trust of social media users. Data was collected from Qzone (Tencent Technology Co., Ltd.), a SN service (also known as QQ) in China. We identified 150 QQ users and 3 friends from each of the users; data of these users were collected by Python program. The relationship between trust and closeness was constructed using an ordinary least squares regression model, and the factors that influence trust between social …