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Full-Text Articles in Business
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield
Masters Theses
This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …
Complex Adaptive Systems Theory Applied To Virtual Scientific Collaborations: The Case Of Dataone, Arsev Umur Aydinoglu
Complex Adaptive Systems Theory Applied To Virtual Scientific Collaborations: The Case Of Dataone, Arsev Umur Aydinoglu
Doctoral Dissertations
This study is the exploration of the emergence of DataONE, a multidisciplinary, multinational, and multi-institutional virtual scientific collaboration to develop a cyberinfrastructure for earth sciences data, from the complex adaptive systems perspective. Data is generated through conducting 15 semi-structured interviews, observing three 3-day meetings, and 51 online surveys. The main contribution of this study is the development of a complexity framework and its application to a project such as DataONE. The findings reveal that DataONE behaves like a complex adaptive system: various individuals and institutions interacting, adapting, and coevolving to achieve their own and common goals; during the process new …
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Privacy Law And The Internet Using Facebook.Com As A Case Study, Amelia D. Grubbs
Chancellor’s Honors Program Projects
No abstract provided.