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Full-Text Articles in Business
The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez
The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez
All Faculty Scholarship for the College of Arts and Humanities
This monograph titled Audiences and new forms of broadcast: linear, on-demand, streaming and/or social has five articles that represent the complexity of the phenomenon of audiences across fields and from different perspectives: Traditional television consumption, viewing of Netflix, the social audience of video platforms, the new tastes of viewers for vertical formats driven by mobile phones, and the relationship of influencers with their audiences. This number raises the problem of audience measurement, quantification, and comparison in the new digital age. The measurement of audiovisual audiences faces the problem of the lack of a measurement system accepted in all regions and …
The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson
The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson
Research outputs 2014 to 2021
For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on …
Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti
Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti
Open Access Theses
This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …
A Search For Home: Navigating Change In Battlestar Galactica, Kimberly S. Yost
A Search For Home: Navigating Change In Battlestar Galactica, Kimberly S. Yost
Antioch University Dissertations & Theses
This dissertation explores the various ways in which the multiple leaders portrayed in the science fiction television series Battlestar Galactica (2003-2009) navigate extreme conditions of continual change. In addition, the dissertation contains a discussion of the larger narrative themes of love, forgiveness, redemption, and embracing the Other as principles effective leaders must cultivate. Through an interpretation of this specific popular media text, a deeper emotional sensitivity to and understanding of leadership, positive and negative, during extreme crises is gained. Furthermore, the series serves as a vehicle through which viewers can reflect on and engage in their own self-awareness about issues …
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.