Business Commons^™

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

The New Breed Of Black South African Senior Managers: Helping South African Businesses Meet The Challenge Of A Transforming Economy, Sylvia Sloan Black, Marta A. Geletkanycz

Organization Management Journal

Blacks, while still not an integral part of the management structure in the South African economy, are making gains. As management composition changes, cultural issues will become more salient. Early senior black managers were well versed in the Anglo/American cultures due to foreign education and work experience. Future gains will likely come from internal promotion. This new breed of black managers will be more immersed in their native culture. We posit that, although conflicts between Anglo/American business customs and customs based on the African ubuntu tradition may occur, South African firms will become stronger through increased diversity in senior management …

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion