Business Commons^™

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Expanding Leader Capability: An Exploratory Study Of The Effect Of Daily Practices For Leader Development, Simon Rakoff

Antioch University Dissertations & Theses

Leadership is, at its essence, an influence relationship between people. Leaders are often thought of as those who are able to influence people to take actions oriented toward achieving specific goals and objectives. While many books have been written, and myriad scholarly research studies conducted enumerating countless personal characteristics, qualities, and skills of the exemplary leader, little has been done to understand and convey the ways in which an individual might go about cultivating these virtues; which are often said to include charisma, empathy, communication skills, and others. Through a multiple single-subject design, this research examines the individual-level effect of …