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Full-Text Articles in Business
The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White
The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White
Electronic Theses and Dissertations
The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Walden Dissertations and Doctoral Studies
Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …
Framing Of Business In China: East Vs. West, Xueyi Li
Framing Of Business In China: East Vs. West, Xueyi Li
Electronic Theses and Dissertations
China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …