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A Descriptive Analysis Of Sport Nationalism, Digital Media, And Fandom To Launch The Canadian Premier League, Farzan Mirzazadeh Apr 2022

A Descriptive Analysis Of Sport Nationalism, Digital Media, And Fandom To Launch The Canadian Premier League, Farzan Mirzazadeh

Electronic Thesis and Dissertation Repository

In April 2019, the Canadian Premier League (CPL), a professional domestic soccer league, launched in Canada, making it the first top-tier league in North America to begin operations in the modern digital era. The CPL represents a unique and timely opportunity to examine how a new professional sports league cultivates ties with fan-consumers via sport nationalism, digital media, and fandom. As yet, there are very few academic works on the CPL, and there is also a paucity of scholarly publications on the launch of new professional sports leagues in the 21st century. For this study, two types of qualitative data …


"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring Apr 2016

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …