Business Commons^™

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Exploring U.S. Business Leaders' Strategies For Enhancing Team Communication, Susan Kuehn

Walden Dissertations and Doctoral Studies

Many senior project managers (PMs) and other business leaders lack effective strategies for enhancing communication among their team members, thereby reducing profitability and organizational cohesion. The purpose of this exploratory case study was to explore communication strategies used by 22 PMs who were members of a project manager professional (PMP) association in Colorado, with 5 or more years of relevant experience and who worked at a leading technology company recognized for its effective PM communication strategy for enhancing business-team communication. The conceptual framework for this study was built on interpersonal, mass communication and profound leadership theories. PMs were interviewed, and …