Business Commons^™

Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill

Open Access Theses & Dissertations

ABSTRACT

Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …

The Correlation Between Virtual Communication And Employee Engagement, Ryan Nathaniel Mitchell

Walden Dissertations and Doctoral Studies

Managers' ability to engage virtual employees (those in different geographic locations) is a determining factor of employee productivity and commitment to an organization. Since 2005, the number of U.S.-based virtual employees increased; however, research regarding virtual communication and employee engagement is limited. The purpose of this quantitative study was to examine if a significant correlation exists between employee engagement (the dependent variable) and the quantity and perceived quality of virtual management communication (the independent variables). The research question assessed the correlation among the quantity of time managers spend communicating with virtual employees, quality of virtual communication, and employee engagement. Homans's …

Effective Methods Of Communicating Organizational Values: A Case Study, Caralin B. Mchan

Master's Theses

Organizational values affect business success, and employee satisfaction and commitment. Value training begins during socialization. This qualitative case study of Adventist Frontier Missions explored effective methods the organization’s trainers used to communicate and motivate newcomers to assimilate organizational values during the2015 short-term missions training. Through observation, surveys, focus groups and interviews, I found that newcomers were motivated by seeing a connection between the organization’s values and its mission, and by seeing the values enacted by the trainers. I also found that newcomers perceived nonverbal communication of organizational values to be integral to their value-assimilation process. These findings should be useful …