Business Commons^™

The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill

USF Tampa Graduate Theses and Dissertations

Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on the impact of businesses using these paralinguistic cues when responding to online consumer reviews. This research is examining the influence these paralinguistic cues have on the consumers perception of the companies quality of the response to an online consumer review, brand relationship, purchase intent.

Using an online survey, participants are asked to answer general questions about the brand, the quality of the response, brand relationship, and purchase intent after seeing a random condition of both …

The Communication Constitution Of Law Enforcement In North Carolina’S Efforts Against Human Trafficking, Elizabeth Hampton Jeter

USF Tampa Graduate Theses and Dissertations

Over the past 20 years, human trafficking has gained international attention and resulted in the creation of anti-trafficking laws in the United States. Politicians, scholars, and organizations have called for more professional efforts against human trafficking and advocated for better education and awareness to identify victims and prosecute traffickers. Local law enforcement is recognized for its ideal position in communities to combat this crime. In 2011, North Carolina implemented a statewide human trafficking training program for law enforcement. This research study examines the communication constitution of law enforcement and the use of power through this training program and as officers …

The Effects Of Mission Statement Design On Behavioral Intention, Jonathan David West

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to determine whether the length and readability of a mission statement contribute to stakeholder behavior regarding the mission statement. The majority of studies in the mission statement literature have not attempted to find an empirical link between mission statement design and employee behavior. This study employed a 2 (length: long v. short) x 2 (readability: low v high) post-test only factorial design to test the relationship between message design and beliefs about the mission statement. Students at a large southeastern university (n=212) were shown the one of four treatments and asked to …