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Full-Text Articles in Business
“I’M Not Your Friend”: Content Type Influence On Parasocial Relationship Formation On Youtube, Sage E. Driscoll
“I’M Not Your Friend”: Content Type Influence On Parasocial Relationship Formation On Youtube, Sage E. Driscoll
Honors Projects
Media consumers are increasingly using online video platforms, such as YouTube which has record high numbers of viewers and subscribers compared to other media sites. This viewership increases the popularity of content creators who can be divided into two main categories; relationship-based or idea-based content. YouTube viewers bond with their favorite celebrities which has translated into parasocial relationships. In this study, explanatory qualitative research examines whether the two types of content found on YouTube, relationship-based or idea-based, influences the parasocial relationships formed. As the results show, relationship-based YouTubers consistently form more intense parasocial relationships than idea-based YouTubers.
Ai Usage In The Insurance Industry: Future Or Fad, Carrie Stetler
Ai Usage In The Insurance Industry: Future Or Fad, Carrie Stetler
Honors Projects
AI has garnered the attention of professionals from every industry and Insurance is no different. Join me to analyze the many ways AI is affecting this industry and others, as well as to answer the question, “Is AI really the future?”