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- Books – Marketing; Booksellers and bookselling; Handbooks (1)
- Casinos – Management; Chinese; Consumer satisfaction; Cultural awareness; Gambling industry; Nevada – Las Vegas (1)
- Cultural difference; Ethnic attitudes; Exhibition industry; Exhibitions; MICE; Motivation; Participation; Push/pull factors; Special events industry (1)
- Customer services; Electronic mail messages; English language; Hospitality industry; Hotels; Japan; South Korea (1)
- Etc.; Poker; Word-of-mouth advertising (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Chinese Culture And Casino Customer Service, Qing Han
Chinese Culture And Casino Customer Service, Qing Han
UNLV Theses, Dissertations, Professional Papers, and Capstones
With the tightened competitive conditions in the gaming industry, it is essential for casino management to focus on customer service. Chinese customers are very important for the Las Vegas gaming market. Even though the games offered by the casinos are the core value that Chinese customers seek when visiting a casino, a warm, comfortable and intimate service will enhance their gaming experience as well. Understanding important Chinese culture factors such as superstitions, gaming characteristics and communication styles can help casino employees enhance the quality of the service they are able to offer to Chinese customers, thereby increasing satisfaction and retention.
E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi
E-Mail Management Of Japanese Hotels In Comparison With South Korean Hotels, Kyoko Morikoshi
UNLV Theses, Dissertations, Professional Papers, and Capstones
There has been little study done concerning the service quality of Japanese hotels toward foreign guests; especially e-mail management in English has not been analyzed in Japan before. Since e-mail inquiries in English from foreign guests could be the first step for Japanese hotels to provide good service to prospective guests, managing English e-mails efficiently is a key to attracting more foreign guests. Therefore this study examined the actual condition of e-mail management at Japanese hotels by sending an English inquiry to them. Korean hotels were also included because South Korea and Japan have similar linguistic and economic backgrounds. A …
A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee
A Cultural Perspective On Motivation Factors Affecting Exhibition Participation, Young Ki Lee
UNLV Theses, Dissertations, Professional Papers, and Capstones
With increasing global competitions, more opportunities transcending national boundaries may exist for the exhibition organizers and participants. This study offered an integrated approach to understanding how various motivation factors affect the participation in exhibition. The literature review included an introduction of push/pull motivation theories as one of the most representative motivation theories. The factor analysis of survey results supported the categorization of push/pull factors in exhibition industry. The paper concluded that the factor analysis procedures yielded the motivation factor dimensions with similar natures and four underlined motivation dimensions of exhibition participation were labeled. Furthermore, the cultural difference between Western and …
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang
UNLV Theses, Dissertations, Professional Papers, and Capstones
In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …