Business Commons^™

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

Follow My Voice: The Future Of Phr Authentication, Jeanette M. Rose, Ryan Schuetzler, John R. Windle, Ann L. Fruhling

UNO Student Research and Creative Activity Fair

The current electronic personal health record (PHR) has low patient adoption [1]. Increasing use and adoption of the PHR will improve patient-centered care. Users often have difficulty remembering passwords or share them, giving multiple people access to one account.

Utilizing biometrics for authentication is becoming more common in our daily lives – think of the fingerprint sensor on a smartphone or retina scanners at high security corporations. The quickly evolving technology that runs our lives calls for incorporating biometric authentication into more systems. Using biometric authentication can ensure that passwords would not need to be remembered and that only the …

Keep Relationships Positive Or Do Things Right: Bridging Women Leaders’ Conflict Management Strategies In Non-Profit Organizations In Taiwan And The Us, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural female leadership by examining the conflict management strategies between Taiwanese female presidents and their American counterparts in Rotary Clubs.

Design/methodology/approach – Data were collected through field observations and 25 in-depth interviews with 14 Taiwanese female presidents and 11 American female presidents in Rotary Clubs. Theme analysis of the interpretive method was used in this research.

Findings – This study revealed that the female presidents in both cultures applied obliging and integrating strategies to handle management conflicts. Yet, due to the interference of past presidents, …

Climbing The Himalayas: A Cross-Cultural Analysis Of Female Leadership And Glass Ceiling Effects In Non-Profit Organizations, Chin-Chung Chao

Communication Faculty Publications

Purpose – The present study aims at contributing to the knowledge of organizational communication and cross-cultural leadership by examining the relationship between cultural values and expected female leadership styles in non-profit organizations in Taiwan and the US. Design/methodology/approach – In total, 307 Rotarians in Taiwan and the US completed a survey meant to reveal their cultural values and expected female leadership styles. In addition, the method of semi-structured interviews was used to raise the participants’ consciousness of and critical reflections upon social practices regarding female leadership.

Findings – The research results are threefold. First, among the three major leadership styles, …

Culturally Universal Or Culturally Specific: A Comparative Study Of The Anticipated Female Leadership Styles In Taiwan And The United States, Chin-Chung Chao, Dexin Tian

Communication Faculty Publications

Guided by Bass and Avolio’s leadership frameworks and Hofstede’s modified cultural dimensions, the present cross-cultural study aims to compare and explore the relationships between cultural values and anticipated female leadership styles in non-profit organizations in Taiwan and the US. Regression and t-test analyses of 307 participants in 138 Rotary Clubs in the two societies reveal two research findings. First, Rotary Club members in Taiwan have higher scores in all the cultural dimensions of collectivism, masculinity, and life-long relationships than their US counterparts. Second, transformational leadership proves to be the most anticipated leadership style among Rotary Club members in both cultures. …

Cultural Values And Anticipations Of Female Leadership Styles A Study Of Rotary Clubs In Taiwan And The United States, Chin-Chung Chao

Faculty Books and Monographs

Although the status of women in general has gradually improved in education, employment and leadership over the years, the big picture for women is still disheartening, and female leadership in higher positions is disproportionately represented. To address this issue for more satisfactory gender equality, this study undertakes a comparative quantitative and qualitative study of female leadership in non-profit organizations in the East and the West by exploring the relationships between the Rotary Club members¿ cultural values and their anticipated female leadership styles in Taiwan and the United States. Specifically, this study will provide more academic perspectives on female leadership in …

Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly

Communication Faculty Publications

Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.

Local Television Journalism: Developing Ethics Through Discussion, Chris W. Allen, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

The purpose of this paper is to examine the views of local television news producers about ethical policies and situations they face. A majority of respondents agreed that it was important for a television newsroom to have a code of ethics or discussion of ethics in the newsroom. Most often producers perceived that their newsrooms were involved in discussions of fairness, balance, and objectivity; allocating air-time to opposing interest groups or political candidates; and, providing right of reply to criticism. Producers support a written code of ethics, or occasional discussion of ethics in the television newsroom, but see the competitive …