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Channeling (Com)Passion: Exploring The Strategic Potential Of Internal Communications In Member-Serving Community Nonprofit Organizations, Charis Hanshaw

Master's Projects and Capstones

This qualitative research examines the extent to which internal communication within member-serving nonprofit organizations is used strategically to harness the dedication of a nearly all-volunteer labor force and align their efforts to achieve organizational goals. This research focuses on the prototypical nonprofit village model that aims to promote aging in place, healthier aging, and a higher quality of life for older people through a combination of member supports, referrals to affordable aging services, and social and cultural engagement. An established and expanding village organization in California served as a case study. Interviews conducted with highly involved member and volunteer leader …