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Full-Text Articles in Business
Identity Discovery And Verification In Artist-Entrepreneurs: An Active Learning Exercise, A. Erin Bass
Identity Discovery And Verification In Artist-Entrepreneurs: An Active Learning Exercise, A. Erin Bass
Organization Management Journal
Entrepreneurship curricula are becoming increasingly more interdisciplinary, with higher education institutions offering a variety of “entrepreneurship and” courses that cross the boundaries into other fields. Despite this, many entrepreneurship curricula are centered on business theory, which is not suitable for nonbusiness students. For example, business students are trained to define success by financial statements and organizational viability, whereas artists enjoy success by achieving creative satisfaction. This article explores the importance of identity to the entrepreneurial process, highlighting the similarities and differences between the artist and entrepreneur identities. Pedagogical in approach, the article demonstrates the utility of an active learning exercise …
Exercising Control At Sports Rehab Network, Mark Mensch, Barry Armandi, Herbert Sherman
Exercising Control At Sports Rehab Network, Mark Mensch, Barry Armandi, Herbert Sherman
Organization Management Journal
This is a field-based disguised case describing how an entrepreneur who develops a successful rehabilitation business now must operate within the confines of a bureaucratic hospital setting. The CEO of the hospital who had ordered him not to seek any new ventures given the hospital’s cash flow problems was stymieing his entrepreneurial orientation. The case has a difficulty level appropriate for a junior level course in small business management and entrepreneurship. The case is designed to be taught in one class period (may vary from sixty minutes to one hundred minutes depending upon the course structure and the instructional approach …
Exercising Control At Sports Rehab Network, Mark Mensch, Barry Armandi, Herbert Sherman
Exercising Control At Sports Rehab Network, Mark Mensch, Barry Armandi, Herbert Sherman
Organization Management Journal
This is a field-based disguised case describing how an entrepreneur who develops a successful rehabilitation business now must operate within the confines of a bureaucratic hospital setting. The CEO of the hospital who had ordered him not to seek any new ventures given the hospital’s cash flow problems was stymieing his entrepreneurial orientation. The case has a difficulty level appropriate for a junior level course in small business management and entrepreneurship. The case is designed to be taught in one class period (may vary from sixty minutes to one hundred minutes depending upon the course structure and the instructional approach …
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Organization Management Journal
The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the …
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Pitching To The Home Shopping Network: An Exercise In Opportunity Assessment And Personal Selling, Kimberly A. Eddleston, John H. Friar, Edmund Clark
Organization Management Journal
The purpose of this exercise is to help students of entrepreneurship understand opportunity assessment and the personal selling process. After watching a short video about the challenges and opportunities of launching a product on the Home Shopping Network (video is optional), students are asked to identify a unique product that could be successfully sold on the Home Shopping Network (HSN). Students are then required to pitch their product to the class demonstrating how their product suits HSN’s requirements, meets customer needs, and can be personally sold effectively to the network’s audience. By participating in this exercise students will experience the …