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Full-Text Articles in Business
“I’M Not Your Friend”: Content Type Influence On Parasocial Relationship Formation On Youtube, Sage E. Driscoll
“I’M Not Your Friend”: Content Type Influence On Parasocial Relationship Formation On Youtube, Sage E. Driscoll
Honors Projects
Media consumers are increasingly using online video platforms, such as YouTube which has record high numbers of viewers and subscribers compared to other media sites. This viewership increases the popularity of content creators who can be divided into two main categories; relationship-based or idea-based content. YouTube viewers bond with their favorite celebrities which has translated into parasocial relationships. In this study, explanatory qualitative research examines whether the two types of content found on YouTube, relationship-based or idea-based, influences the parasocial relationships formed. As the results show, relationship-based YouTubers consistently form more intense parasocial relationships than idea-based YouTubers.
Understanding Humor In Female Leadership, Lillian Hollar
Understanding Humor In Female Leadership, Lillian Hollar
Honors Projects
This research investigates the relationship between humor, gender, and leadership effectiveness. To explore the relationship between these factors, I asked individuals what they thought about the relationship between humor and their experiences with female leaders. For this research, female is defined as a person who identifies as a woman. Humor is defined as the act of making jokes to elicit a response. My research focuses on the relationship between humor and female leadership as measured by individuals’ attitudes. The results show that some people believe there is a correlation between humor and female leadership, but does not prove conclusively that …