Business Commons^™

Immersive Media & Books: Consumer Behavior And Experience With Multiple Media Forms, Panorama Project, Rachel Noorda, Kathi Inman Berens

English Faculty Publications and Presentations

This is the first study to capture data about how people engage with books, video games and TV/movies. The study’s main emphasis is on behavior with books, with demographic data in three age groups, five U.S. regions, and seven racial/ethnic groups. Books exist in a connected media ecosystem where the most important customers are avid: avid book engagers (4+ books per month), but also avid consumers of other media. It is possible that these people are the ones who drove the 8.2% increase in book sales during 2020. This study finds that customers who engage avidly with books do so …

Policing Politics: Facebook And A Politician's Right To Free Speech, Adewunmi Adedji, Nisha Hemantha Raju, Jennifer Wagner, Alfonso Herrero, Matthew Johnson

Engineering and Technology Management Student Projects

Advancements in technology are not without their own ethical concerns. Social media technology provides for platforms which allow users to interact and exchange ideas in virtual communities. Of these Facebook is among the leaders of the pack with an estimated 2.7 billion monthly active users globally as of the second quarter of 2020 and estimated 190 million users in the United States as of October 2020.

This wide reach, in combination with low cost for advertisement makes it one of the platforms of choice for Organization to promote their products, services or agenda. This accounts for why 98% of the …

The Impact Of Cultural Communication On Team Performance, Bret Hunley, Smarajit Chakraborty, Stephen Macdonald

Engineering and Technology Management Student Projects

The trend in today’s corporate workforce continues to move towards becoming more culturally diverse; while beneficial, to maintain competitive edge this element also increases functional challenges between working group members. In order to achieve a high performing team, it is imperative management understands the cultural and lingual differences among the individual members, and develop practices that diminish these challenges. Workforce diversity has been identified as being able to add value to the overall outcome; however, success ultimately depends on the team’s ability to interact culturally, communicate effectively, and understand the mannerisms unique to each team member’s individual culture.

Examining Geert …

Impact Of Leadership On Team’S Performance, Harshitha Gadirajurrett, Raj Srinivasan, Jake Stevens, Nihal Jeena

Engineering and Technology Management Student Projects

The concept of leadership is a widely discussed concept, with numerous articles and books being dedicated to the exploration and evaluation of leadership and its impact on team building, team performance and team dynamics. In this paper, we will be looking at the impact of leadership on team performance, and evaluating it through the lens of different leadership styles, focusing on the idea of Transformational Leadership. Through numerous article and journal reviews, we will seek to identify characteristics and strengths of these leadership styles as they pertain to the performance of teams within an organization.

Implications In Implementing Self-Managed Teams In Organizations, Aayushi Gupta, Alex Tacco Melendez, Janet Rosenthal, Lipishree Vrushabhendra

Engineering and Technology Management Student Projects

Over the past few decades, organizations have developed workplace teams that are multi-faceted, diverse and classified or divided by objective. These teams are essentially turning out to be instrumental in innovation and change in organizations. One such work team that has evoked interest in the recent past is the self-managed team. The design, structure and performance of self-managed teams varies from the other teams significantly. Nevertheless, these teams like the other workplace teams share common benefits such as increased knowledge and skills, synergy and commitment. The main difference lies in the way these teams work. The objective of this research …

Virtual Teams : Boon Or Bane?, Krishna Priya Muraleedharan, Satvik Vishnubhatta, Smitha Mandhani, Unmesh Deodhar

Engineering and Technology Management Student Projects

A virtual team is a group of people who work together across time, space and organizational boundaries.Virtual teams came into existence as the work expertise is distributed globally and it provides more flexibility to the employees. The members of a virtual team have varied skills and they work towards achieving a common goal.

To explain the challenges faced by virtual teams we have studied research papers and case study for whom the only economically and practically means of communication was asynchronous and synchronous computer-mediated communication. This research paper highlights the challenges of making and keeping trust in a virtual team …

Coping With Information Technology: Mixed Emotions, Vacillation, And Nonconforming Use Patterns, Mari-Klara Stein, Sue Newell, Erica L. Wagner, Robert D. Galliers

Business Faculty Publications and Presentations

Achieving the promised business benefits of an IT system is intimately tied to the continued incorporation of the system into the work practices it is intended to support. While much is known about different social, cognitive, and technical factors that influence initial adoption and use, less is known about the role of emotional factors in users' behaviors. Through an in-depth field study conducted in two North American universities, we examine the role of emotions in how specific IT use patterns emerge. We find that there are five different characteristics of an IT stimulus event (cues) that, when interacting in a …