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Full-Text Articles in Business
The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez
The Challenge Of Measuring Traditional And Digital Audiences In A Global Market, Jorge Gallardo-Camacho, César García, Belén Puebla-Martínez
All Faculty Scholarship for the College of Arts and Humanities
This monograph titled Audiences and new forms of broadcast: linear, on-demand, streaming and/or social has five articles that represent the complexity of the phenomenon of audiences across fields and from different perspectives: Traditional television consumption, viewing of Netflix, the social audience of video platforms, the new tastes of viewers for vertical formats driven by mobile phones, and the relationship of influencers with their audiences. This number raises the problem of audience measurement, quantification, and comparison in the new digital age. The measurement of audiovisual audiences faces the problem of the lack of a measurement system accepted in all regions and …
An Inside Look Into Event Planning, Anastasia Goebel
An Inside Look Into Event Planning, Anastasia Goebel
Undergraduate Honors Theses
This paper will summarize the planning process, methods, and results of a local Ellensburg, Washington event and student project, “Mickey’s Countdown to Christmas.” This event was a fundraiser taking place during the holiday season, where the goal was to raise money for the Ellensburg High School Band (EHS). The EHS Band takes a biannual educational trip to The Disneyland Resort, and as over 100 kids want to go in the year 2020, it has become an expensive endeavor. The hope for the fundraiser was to raise some extra money that could be deposited directly into student accounts, so that more …
The Effects Of An Organizational Communication Intervention On Job Satisfaction In A Public Health Organization, Ann Kathleen Riley
The Effects Of An Organizational Communication Intervention On Job Satisfaction In A Public Health Organization, Ann Kathleen Riley
All Master's Theses
The purpose of this study was to determine the effects of an organizational communication intervention on job satisfaction levels. Nineteen employees of a rural public health department served as the subjects of the study. Archival data was reviewed based on a pre and postjob satisfaction questionnaire administered to subjects in relation to a communication intervention. It was hypothesized that job satisfaction levels would increase as a result of an organizational communication intervention. Results of an independent !-test analysis for overall pre and postjob satisfaction scores did not support this hypothesis. Implications of the study and recommendations for future research are …