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Full-Text Articles in Business
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Journalism
This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …
Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto
Fundraising Techniques Of San Luis Obispo Nonprofit Organizations, Samantha Suyemoto
Graphic Communication
The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Communication Studies
No abstract provided.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …