Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 5 of 5

Full-Text Articles in Business

The Dimensions Of Source Credibility And Salesperson Persuasion, Eric Jaso Jun 2011

The Dimensions Of Source Credibility And Salesperson Persuasion, Eric Jaso

Communication Studies

No abstract provided.


International Career Conference 2011, Candice Ryann Powell Mar 2011

International Career Conference 2011, Candice Ryann Powell

Communication Studies

As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.


Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten Mar 2011

Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten

Communication Studies

No abstract provided.


Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong Mar 2011

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.


Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam Jan 2011

Strategic Communications Planning For Non-Profit Organizations: A Data-Based Application Of A Seven Step Model, Christina Hoogendam

Communication Studies

Strategic communications planning is a vital part of numerous successful and efficient organizations, yet it is often times an avoided topic of discussion in other organizations. It is common for businesses to see communication planning as a task that will only be touched upon once immediate, more important jobs are completed and attended to, yet thinking strategically provides a strong framework for businesses to thrive upon. Whether an organization has been in business for twenty years or is just beginning to erect the first office-building wall, strategic communications planning should be seen as an essential building block for success.

From …