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Business Commons

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Communication

Bowling Green State University

Theses/Dissertations

2022

Design

Articles 1 - 2 of 2

Full-Text Articles in Business

Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez Apr 2022

Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez

Honors Projects

Research regarding the process and marketing for the design of a website for a local small business.


Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens Apr 2022

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.