Business Commons^™

Long-Term Effects Of A Short-Term Study Abroad On Mindset, Madasyn Hofstedt, Heidi Harbers, Amy Yacucci

Graduate Independent Studies - Communication Sciences and Disorders

This literature review will examine 10 studies. The first section will discuss one study regarding common personality traits that practicing SLPs and SLP graduate students possess. The next section will review four studies about studying abroad. The final section will summarize four studies about the impact of mindset on life experiences and one study on how a growth mindset may potentially affect a study abroad experience.

Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park

Research Collection Lee Kong Chian School Of Business

Privacy research has debated whether privacy decision-making is determined by users' stable preferences (i.e., individual traits), privacy calculus (i.e., cost-benefit analysis), or “responses on the spot” that vary across contexts. This study focuses on two factors—default setting as a contextual factor and regulatory focus as an individual difference factor—and examines the degree to which these factors affect social media users' decision-making when using privacy preference settings in a fictitious social networking site. The results, based on two experimental studies (study 1, n = 414; study 2, n = 213), show that default settings significantly affect users' privacy preferences, such that …

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Computing and Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently …

Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari

Library Philosophy and Practice (e-journal)

This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to …

Who’S Got My Back? Comparing Consumers’ Reactions Topeer‐Provided And Firm‐Provided Customer Support, Lan Jiang, Matthew O'Hern, Sara Hanson

Marketing Faculty Publications

This study demonstrates that when an individual encounters a product‐related problem, fellow consumers (i.e., one’s peers) have a unique advantage in providing social support to the affected consumer. Specifically, we find that social support can be a dominant driver of consumer satisfaction when the risk of customer defection is at its highest (i.e., following an unsuccessful attempt to solve the consumer’s problem). Using real‐world data from an online support community, a pilot study finds that if the problem that a consumer faces goes unsolved, satisfaction is greater when consumers receive peer‐provided versus firm‐provided support. Study 1 replicates this finding in …

Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak

Research Collection School Of Computing and Information Systems

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.

Are You Sugarcoating Your Feedback Without Realizing It?, Michael Schaerer, Roderick I. Swaab

Research Collection Lee Kong Chian School Of Business

Managers tend to inflate the feedback they give to their direct reports, particularly when giving bad news. And by presenting subpar performance more positively than they should, managers make it impossible for employees to learn, damaging their careers and, often, the company.

Ua12/2/2 2019 Talisman: Balance, Wku Student Affairs

WKU Archives Records

2019 Talisman yearbook.

• Mohr, Olivia. Balance
• Lunte, Hailee. That Warm Feeling Autumn Took from Me
• Dozer, Claire. Mother Load – Savannah Ranney
• Hubbs, Annalee. Tap After Hours – Dance
• Lancaster, Emily. Opposites Attract – Maddie Rediker & Cameron Blankenship
• Jones, Sydney. Delving into the Dirty – Taylor Gossage, Lion’s Den
• Chu, Phi. Snow Song
• Gordon, Zora. Spells & Spirit – Kristen Dalby, Witchcraft
• Powers, Noah. What is Left – Kelly Meredith, Identity Theft
• Aklilu, Bethel. Uprooting – International Students
• Steffey, Raegan. The Dirty Art Kids
• Dieudonne, Nadia. Self Starteres – Entrepreneurs
• Bass, Morgan. Young & Partisan – Politics
• Powers, Noah. …

Working For The Worker? A Study Of The Union Générale Tunisienne Du Travail (Ugtt), Ava Erfani

Independent Study Project (ISP) Collection

This study attempts to explore the nature of the Tunisian national trade union, the Union Générale Tunisienne du Travail (UGTT), as it operates in Tunisia today. This was achieved by conducting in-depth interviews with Tunisians living in the greater Tunis area in the fall of 2019. Through the lens of both those affiliated with the UGTT and those who have no ties to the organization, an image of the UGTT is able to be revealed as a conspicuous entity. Is its aim to hold power in government? Or rather stay outside of the sphere of national politics to effect change? …

The Kentucky Cabinet For Health And Family Services’ Response To The Hepatitis A Virus Outbreak In Kentucky: An Idea Model Analysis, Rachel Leigh Cato

Masters Theses & Specialist Projects

The hepatitis A crisis in Kentucky is unprecedented compared to other states. With thousands of hospitalizations and over 60 deaths in the state of Kentucky alone, there is a need to evaluate the government’s response to the hepatitis A virus (HAV) epidemic. Therefore, the instructional risk communication messages that are being conveyed by the Kentucky Cabinet for Health and Family Services (KCHFS) are instrumental in the education and action plans of Kentuckians who are at risk of contracting HAV.

This study utilizes the IDEA Model Thematic Analysis Codebook as a guide to analyze the KCHFS’ risk communication regarding the hepatitis …

Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson

Mahurin Honors College Capstone Experience/Thesis Projects

Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …

E-Waste Shouldn’T Be Waste: A Study On The Practices, Perceptions, And Policies On E-Waste In Urban Arusha, Tanzania, Melanie Mckenzie

Independent Study Project (ISP) Collection

This study examines the e-waste stream in urban Arusha, answer the questions of where electronics go, how people usually dispose of them, if people are aware of the impacts of e-waste, and what next steps are necessary. The study took place in November 2019 in urban Arusha, Tanzania. Through snowball and convenience sampling in 4 quotas (community members, electricians, business members, and a policy maker), the study finds that there is no place for the proper disposal of e-waste in Arusha. Many electronics are disposed of improperly by being put into the landfill or burned. Most participants were unaware of …

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

Strengthening Safety Culture By Leveraging The Daily Management System, Suneela Nayak, Mark Parker, Erin Graydon Baker, Amy Sparks, Ruth Hanselman, Stephen Tyzik, Sydney Green

Operations Transformation

STRENGTHENING SAFETY CULTURE BY LEVERAGING THE DAILY MANAGEMENT SYSTEM

There is abundant evidence that links a strong culture of safety with improved patient and staff experience. However, there has been no clear avenue identified as to how to achieve this metric.

A team in a large academic tertiary teaching hospital set about leveraging their daily managing system (DMS) to attain improvement in their institution’s safety. The goals of this quality improvement project were to use DMS to identify and report safety concerns and increase frontline team knowledge and comfort with reporting safety concerns during Gemba walks.

A root cause analysis …

Authentic Leadership In The Digital Age, Richard R. Smith

Research Collection Lee Kong Chian School Of Business

Artificial intelligence algorithms are actively assessing our personality and behaviour based on our social media footprint with amazing accuracy – even after we have retired or died.

Do Firms Manage Their Csr Reputation? Evidence From Twitter, Richard M. Crowley, Wenli Huang, Hai Lu, Wei Luo

Research Collection School Of Accountancy

Using a machine learning approach to process 11 million tweets posted by S&P 1500 firms from 2011 through 2016, we find that poor CSR performance firms tweet more about CSR activities and use tweets that are shorter, and with more passive voice and extreme tone. Good CSR performance firms tweet less about CSR, yet gain twice more followers per CSR tweet than poor CSR performance firms. Good CSR performance firms also experience a greater decrease in institutional ownership along with higher increases in bid-ask spread and stock return volatility after joining Twitter than do poor CSR performance firms. Our findings …

Ua19/16/1 2019-20 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2019-20 season.

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Mocked And Shamed: Satirical News And Its Effects On Organizational Reputation, Lisbeth Lim, Juliana Chia, Augustine Pang

Research Collection Lee Kong Chian School Of Business

With fake news the rage (Tavernise, 2016), this study examines one form of fake news, satire news (Reilly, 2010). This study examines factors that lead satire news to be created, how they are used to criticize organizations and the impact on reputations. News on five satire news sites – The Onion (US), New Nation (Singapore), The Shovel (Australia), NewsThump (UK), and Der Postillon (Germany) – were analyzed using social media monitoring tools. Findings suggested that crises or paracrises (Coombs & Holladay, 2012) were likely to be exacerbated. While its effects are not immediate, satire news may have impact on organizations’ …

Big Tech Surveillance Could Damage Democracy, Chase Johnson

University Author Recognition Bibliography: 2019

Data is often called the oil of the 21st century.

The more tech companies know about their users, the more effectively they can direct them to goods and services that they are likely to buy. The more companies know about their users, the more competitive they are in the market.

Custom-tailored capitalism is what has made Google, Facebook, Amazon and others the richest companies in the world. This profit incentive has turned big tech into a competitive field of mass intelligence gathering. The better and more comprehensive the data, the higher profits will be.

But this business model – what …

Using The Theory Of Emotional Stakeholders To Experimentally Test The Influence Of Proxy Communicators About Organizational Crises In Digital News Reports, Alicia Mason, Elizabeth Spencer, Kelley Macek, Alison Smith, Stephanie Potter

Faculty Submissions

The emergence of new and social media has transformed the way that stakeholders and organizations interact between and amongst each other. Online news consumers are now able to directly respond to crisis news reports by offering their own interpretation, thus expanding the diversity of viewpoints audiences are exposed to (Carpenter, 2010; Springer, 2014). Using the Theory of Emotional Stakeholders framework our study aims (1) to understand how positive and negative user-generated comments in response to online news reports of crisis events impacts audience perceptions of organizational blame; (2) to examine the persuasive effects of user comments when expert or official …

Communicating For Project Management Success: Pro-Tips From Accidental Project Managers, Annie Bélanger, Preethi Gorecki, Jesus Espinoza

Presentations

Library professionals are often asked to lead projects; yet, few are given the training to proceed with confidence. This session will address major aspects of a successful project communication and management: understanding how to propose projects; skills and tools to initiate, plan, and manage projects efficiently and effectively; and knowing how to wrangle the tasks that make up projects. We will also cover how to communicate and lead through influence within a project team setting.

Updating Powerpoint For The New Business Classroom, Sabra Brock, Yogini Joglekar, Ayushi Tandon, Gena Bardwell

New York School for Career and Applied Studies (NYSCAS) Publications and Research

Aim/Purpose To update a 2010 study that recommended “rules of thumb” for more effective use of PowerPoint in the post-secondary business classroom. The current study expanded the focus to include the business classroom in India as well as the US and examined possible shifts in student perception of the utility of PowerPoint among Generations Y and Z.

Background The study examined students’ perception of the learning utility of PowerPoint in post-secondary business classrooms in the US and India and the relationship of the use of PowerPoint to course ratings.

Methodology Surveys were distributed in post-secondary business classrooms in India and …

Sexualized Labour In Digital Culture: Instagram Influencers, Porn Chic And The Monetization Of Attention, Jenna M. Drenten, Lauren Gurrieri, Meagan Tyler

School of Business: Faculty Publications and Other Works

The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic’ aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social media by analysing visual and textual content from 172 female influencers on Instagram. This article contributes to the literature on sexualized labour in three ways. First, by demonstrating how sexualized labour is enacted …

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

Comparative Analysis Of Honda And Ford's Social Media, Victoria Allen

Spring Showcase for Research and Creative Inquiry

An analysis of Honda and Ford's social media (Twitter and Instagram) and the user interaction for the posts. Ford posted significantly less than Honda during the time period analyzed, but Ford received the higher user interaction on their posts.

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …