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Full-Text Articles in Business

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian Nov 2012

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …


Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi Mar 2012

Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi

Journalism

No abstract provided.


Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez Mar 2012

Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez

Journalism

No abstract provided.