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Full-Text Articles in Business
How Health Claims On Product Packaging Influence Consumer Perceptions And Purchase Decisions, Taylor Vanasse
How Health Claims On Product Packaging Influence Consumer Perceptions And Purchase Decisions, Taylor Vanasse
Honors Projects in Marketing
The goal of this investigation was to expand upon research from the field of consumer behavior, with a specific focus on food product packaging and health claims. It specifically focused on how these health claims impact consumer perceptions and purchase decisions related to everyday food items. Students at Bryant University were asked to take part in a study which measured their overall health knowledge and nutritional interest. They were then presented with different variations of a product packaging label to assess its impact on their attitude towards a product. Findings indicated that both females and those who score highest on …
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
Honors Projects in Marketing
The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …