Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Business
Traditional And Emerging Ethical Concerns In Advertising, Jennifer Lemanski
Traditional And Emerging Ethical Concerns In Advertising, Jennifer Lemanski
Communication Faculty Publications and Presentations
Ethical issues surrounding advertising have been well-discussed. However, over time and alongside societal and media changes, different questions have moved to the forefront in the discussion on advertising ethics. This paper presents an overview of traditional ethical issues of importance in the United States, and analyzes the changes that have come about as a result of newer, more interactive media for ad placements. Although many of the traditional ethical dilemmas remain, the more personalized and interactive nature of new media and an expanded landscape for advertisers to stake their claims have introduced new issues that were previously not of concern, …
Virtual Collaboration With Mobile Social Media In Multiple-Organization Projects, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang
Virtual Collaboration With Mobile Social Media In Multiple-Organization Projects, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang
Information Systems Faculty Publications and Presentations
This study investigates the use of mobile social media as emerging collaboration tools by virtual teams. Based on the construal level theory, it develops a research model hypothesizes that collaboration tool effectiveness influence contextual performance and task performance through the mediation of procedure agreeability. In addition, geographic dispersion, team size and project duration serve as moderators as they reflect virtual collaboration complexity. Empirical findings support most hypothesized relationships. Theoretical and practical implications are discussed.