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Full-Text Articles in Business
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Self-Determined Majors Final Projects
Skidmore students are an underutilized customer base for small businesses in Saratoga Springs. The purpose of this thesis is to analyze the purchasing behaviors of Skidmore students in order to determine how local small businesses can better attract them as customers. Current Skidmore students were surveyed and interviewed to ascertain overarching patterns in their purchasing habits. Results show that word of mouth and social media are influential at Skidmore, but are underutilized by local businesses. Findings also suggest that purchasing habits are largely formed during students’ first year at Skidmore. Finally, interview and survey results indicate that Skidmore students most …
The Changing Institutional Role Of The Art Museum In The United States, Evelyn Ramirez-Schultz
The Changing Institutional Role Of The Art Museum In The United States, Evelyn Ramirez-Schultz
MALS Final Projects, 1995-2019
This final project examines the changing role of the art museum in the United States in the last half century. The goal is to show how external and internal forces have influenced a sea change in museums resulting in more engaging and accessible institutions. Through an examination of the forces that motivated these changes, the project explores and compares the two major institutions--the Los Angeles County Museum of Art and the Art Institute of Chicago--in the areas of audience development and outreach ; programming, collections and exhibits and education and outreach. Finally, the study evaluates the future of museums and …
An Examination Of How Playfulness Can Be Used To Enhance Corporate Culture And Increase Organizational Effectiveness, Freemon Wade Nixon
An Examination Of How Playfulness Can Be Used To Enhance Corporate Culture And Increase Organizational Effectiveness, Freemon Wade Nixon
MALS Final Projects, 1995-2019
This inquiry considers the social psychology dimension of organizational behavior by examining how play influences corporate culture. It asserts that by thoughtfully introducing playfulness into the work setting, any entity can experience a transformation that improves overall organizational effectiveness. With a current business climate characterized by economic globalization, sociopolitical upheaval, and intense competition, enterprises must rely on internal human capital to remain viable. Thus, the origins, forms, and functions of play provide a broad and diverse framework that ultimately leads to the description of such organizational play behaviors as celebrations, rituals, and ceremonies. To establish a business context for the …