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Full-Text Articles in Business
Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn
Wikis: The Perfect Platform For Library Policies And Procedures, Melanie J. Dunn
The Southeastern Librarian
The term wiki, derived from the Hawaiian adjective “wiki wiki” meaning quick or fast, was coined by Ward Cunningham who created the original WikiWikiWeb for the Portland Pattern Repository (Leuf, 2001, 15). Touted by Cunningham as “the simplest online database that could possibly work” (Cunningham, 2002, June 27) “ wiki” is alternately used to refer to both a wiki website and the software used to create and maintain it and was designed to allow multiple users to collaborate in its development (Klobas 2006, 3). Wikipedia is perhaps one of the best examples, as well as the most recognized, of wikis. …
Towards Self-Emancipation In Ict For Development Research: Narratives About Respect, Traditional Leadership And Building Networks Of Friendships In Rural South Africa, Kirstin Krauss
The African Journal of Information Systems
In this paper, the author contends that if the outsider-researcher involved in Information and Communication Technology for Development really wants to make a difference and honestly address the emancipatory interests of the developing community, social transformation will have to occur on both sides of the “development divide.” This statement implies both an understanding of the researcher’s own ethnocentrism, prejudice, assumptions and inabilities as well as local concerns, needs, expectations and realities. Using critical social theory as a position of inquiry and learning from the enculturation phases of critical ethnographic fieldwork in a deep rural part of South Africa, the paper …
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty and Research Publications
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …