Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
An Integrative Model Of Managing Software Security During Information Systems Development, Vijay Raghavan, Xiaoni Zhang
An Integrative Model Of Managing Software Security During Information Systems Development, Vijay Raghavan, Xiaoni Zhang
Journal of International Technology and Information Management
This study investigates the critical relationship between organizational system development policies, procedures and processes and the resulting security quality of the systems developed. We draw from a general software quality model to provide a theoretical foundation for testing this relationship. We used paper-based survey as well as online surveys to collect data from software developers and project managers. Our results revealed a significant relationship between management support and security policies and development process control. We also found significant relationships between development-process control and security quality, attitude and security quality, and the interaction between value congruence and commitment to provide security …