Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
Articles 1 - 5 of 5
Full-Text Articles in Business
The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian
The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian
Journalism
This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …
Sales Process And Training Overview, Thomas Holcomb
Sales Process And Training Overview, Thomas Holcomb
Communication Studies
Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.
Intergenerational Communication In An Organizational Setting, Claire Kister
Intergenerational Communication In An Organizational Setting, Claire Kister
Communication Studies
No abstract provided.
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
Journalism
No abstract provided.
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Journalism
No abstract provided.