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Full-Text Articles in Business
Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin
Ironic Advertising: Theory, Evidence And Practice, Ekin Pehlivan Yalcin
2012
Irony is one mechanism that advertisers use to attract consumer attention. Although ironic advertising (IA) is utilized in the mass media, it has received surprisingly little conceptual or empirical attention from marketing scholars. Perhaps one reason for this is that in marketing irony has been viewed primarily from a postmodern perspective. This is in marked contrast to psycholinguists where the phenomenon is approached from a more ecumenical, realist point of view. This dissertation is based on the premise that a realist approach to ironic advertising would produce insights for both marketing theory and practice.
This dissertation comprises of three papers …
Three Interdisciplinary Studies On It Outsourcing, Sonia Gantman Vilvovsky
Three Interdisciplinary Studies On It Outsourcing, Sonia Gantman Vilvovsky
2012
This dissertation provides interdisciplinary insights into the role of client's internal collaborative experience in managing communication during a complex outsourced project, building a quality client-vendor relationship and ultimately achieving success in the project. Each of the three studies in this dissertation identifies a gap in existing scholarship and proposes an interdisciplinary research agenda.
The first essay advances the development of the public sector IT outsourcing (ITO) inquiry by consolidating the existing research into an analytical framework and validating a part of the framework with rich qualitative data collected from collaborative initiatives of public safety agencies ("Public Safety Networks", or PSN). …