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Full-Text Articles in Business
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler
Senior Theses
In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …
Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta
Understanding Youtube Culture And How It Affects Today's Media, Jessica A. Zanatta
Senior Theses
The rise and growth of YouTube has created some of the biggest social media and marketing entrepreneurs and has enabled its audience to navigate the platform to their liking. Because of the business franchise YouTube has become a catalyst for famous YouTube creators, regular people with a dream to make it in the “Hollywood Industry.” YouTube provided the resources to these stars, so they would could share their content and be given the opportunity to partner with other Public Relations and Marketing teams for other businesses.