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Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Research Collection Lee Kong Chian School of Business
This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict …
Bridging Strategy Versus Buffering Strategy: Enhancing Crisis Management Capability In Public Management For Relational And Reputational Improvement, And Conflict Avoidance, Soojin Kim, Arunima Krishna
Bridging Strategy Versus Buffering Strategy: Enhancing Crisis Management Capability In Public Management For Relational And Reputational Improvement, And Conflict Avoidance, Soojin Kim, Arunima Krishna
Research Collection Lee Kong Chian School Of Business
This study seeks to understand the effectiveness ofan organization’s communication strategy in enhancing its crisis managementcapability in public management. The relationships between two types ofcommunication strategies (bridging and buffering), crisis management capabilityin public management, relational improvement, reputational improvement, andconflict avoidance have been tested in this study to suggest how anorganization’s overall strategic orientation may help its ability to weather acrisis. A survey of communication managers was conducted in South Korea with 105responses, representing 105 organizations. Results revealed that organizations whichare predisposed toward adopting the bridging strategy as their maincommunication strategy are likely to report better crisis management capabilityin public management, …