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Business and Corporate Communications

2017

Selected Works

Articles 1 - 4 of 4

Full-Text Articles in Business

Research And Rhetorical Purpose: Using Genre Analysis To Understand Source Use In Technical And Professional Writing, Lee-Ann K. Breuch, Brian Larson Nov 2017

Research And Rhetorical Purpose: Using Genre Analysis To Understand Source Use In Technical And Professional Writing, Lee-Ann K. Breuch, Brian Larson

Brian Larson

This chapter describes a pilot study of student research-based writing in a technical and professional writing course designed for college-level juniors and seniors across the curriculum; fifteen analytical research papers are coded based on the rhetorical move John Swales (1990) calls "reference to previous research" to increase our understanding of how students use sources to introduce, support, or compare/contrast ideas and previous research. Student papers in this study overwhelm­ingly used sources to support main ideas, occasionally used sources to introduce ideas, often in the form of topic sentences, but rarely used sources to compare/contrast ideas. The frequency of support instances …

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Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry Sep 2017

Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry

Clifford J Shultz

A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …

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Lessons In Leadership For Managers And Supervisors: Fearless And Ferocious Managing, Anthony J. Jackson Prof Apr 2017

Lessons In Leadership For Managers And Supervisors: Fearless And Ferocious Managing, Anthony J. Jackson Prof

Anthony J Jackson Prof

No abstract provided.

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Cases In Organizational And Managerial Communication: Stretching Boundaries, Jeremy P. Fyke, Jeralyn L. Faris, Patrice M. Buzzanell Dec 2016

Cases In Organizational And Managerial Communication: Stretching Boundaries, Jeremy P. Fyke, Jeralyn L. Faris, Patrice M. Buzzanell

Jeralyn L Faris

In the 21st century, shifting workplace demographics, globalization, and the flattening of the world via new communication technologies has ushered in radical changes in our understandings of organizations and their members. Given the interest in engaged scholarship and more flexible and virtual forms within organizational communication, cases in this volume cross over different areas within the field and related disciplines. Furthermore, they cover topics and populations that are increasingly being seen in organizational communication literature. Cases delve into organizing structures, relationships, and visions for global not-for-profits, hybrid, creative industry, and entrepreneurial organizations. Some cases are "positive" in orientation and display exemplars …

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