Business Commons^™

Ada News - 12/07/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Hardcore Subcultures For Law-Abiding Citizens And Online Nationalism: Case Study On The Korean Internet Community Ilbe Jeojangso, Kyujin Shim

Research Collection Lee Kong Chian School Of Business

In general, the Internet is perceived as a liberal space in terms of major user demographics and political orientation, and Korea’s cyberspace leans toward liberals and left-wing groups (Peak, 2013). So, interesting questions arise regarding ILBE and its popularity: In a liberal-dominant cyberspace, what drives conservative netizens to the ILBE community, armed with strong racism and nationalism? What are the differences and commonalities between the ILBE community and Japanese Netto-uyo? In the chronology of Korean online communities, sporadically, netizens possessing conservative and racist traits have attempted to build conservative online communities but these have been limited, and none …

2015 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2015.

Ada News - 11/16/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Ada News - 11/02/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2015.

Can't We All Just Get Along?, Pang, A., Yan Jin

Research Collection Lee Kong Chian School Of Business

Looking for a conflict management strategy that works? Contingency theory could hold the key.

Inquiring Into Activist Publics In Chronic Environmental Issues: Use Of The Mutual Gains Approach For Breaking A Deadlock, Soojin Kim, Jeong-Nam Kim, Laishan Tam, Gwang Tae Kim

Research Collection Lee Kong Chian School Of Business

This study aims to understand different publics’ communicative behaviors for problem solving surrounding an oil spill issue in Korea. Specifically, it explores the differences between chronic activists and other types of publics who were affected by this chronic environmental issue. A total of 24 interviews were conducted, from which five different types of publics were identified. The findings suggest that the majority of activists who are currently working on the issue are closed-chronic activists, which are slightly different from Ni and Kim’s findings on chronic activists’ communicative behaviors. Interviews were also conducted with five communication experts to propose viable conflict …

Ada News - 10/19/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Ada News - 10/05/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2015.

Ada News - 09/21/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Ada News - 09/07/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Boiling The Ocean, Singapore Management University

Perspectives@SMU

Social entrepreneur Durreen Shahnaz set out to change Social Entrepreneurship in Asia, which she likens to “boiling the ocean”; it is now at least lukewarm

2015 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2015.

Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …

Ada News - 08/17/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 12, 2015.

Ada News - 08/03/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2015.

Ada News - 07/13/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Performing Economics: How Economics Discourse Gets Enacted In Radio News Interviews, Brendan O'Rourke, Joseph Fitzgerald

Conference papers

This paper analyses the performance of economics expertise on the main radio news show in Ireland. It does this through an analysis of the discourse used by known economics experts. This analysis will illustrate how the expert constructs a societally-legitimised economics discourse that builds their identity as an economics expert, constructs a particular representation of the economy, and gains societal legitimacy.

In advance of the Great Recession, the media played a key role in the prominence of economics expertise in public discourse (Mercille 2013, p.1). Both the lack of warning of impending economic crash and the elite nature of experts …

2015 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2015.

Perceptions Of Social Norms Surrounding Digital Piracy: The Effect Of Social Projection And Communication Exposure On Injunctive And Descriptive Norms, Hichang Cho, Siyoung Chung, Anna Filippova

Research Collection Lee Kong Chian School Of Business

Using a national sample of 620 Internet users in the US, this study examined the extent to which social projection, communication exposure, and an interaction between the two, influenced individuals’ perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms and descriptive norms. In line with the social projection model, individuals made social estimates about others’ piracy attitudes and behaviors anchoring on their own personal attitudes and behavior. However, frequent communication exposure reduced the degree to which they relied on this egocentric thought process. In addition, the two-way interaction was contingent on another condition (perceiver’s own piracy …

Beyond The Western Masses: Demography And Pakistani Media Credibility Perceptions., Kyujin Shim, Guy J. Golan, Anita G. Day, Sung-Un Yang

Research Collection Lee Kong Chian School Of Business

Based on a random survey sample, the current study examined audience assessments of different media platforms in Pakistan. This study found that in the complex Pakistani media landscape, ethnicity is a key indicator in predicting media credibility. Our study’s results indicate that minority ethnic groups tend to find domestic television to be less credible, and international television or traditional media to be more credible, than do members of the majority Punjabi group. Media reliance was found to be a significant indicator of media credibility assessment — particularly regarding media such as international television and the Internet — as media reliance …

Communicating About Marine Disease: The Effects Of Message Frames On Policy Support, Katherine A. Mccomas, Jonathon P. Schuldt, Colleen A. Burge, Sungjong Roh

Research Collection Lee Kong Chian School Of Business

Oceans are suffering from the dual climatic pressures of warming temperatures and acidification, increasing the presence of disease risks that affect marine organisms and public health. Through a randomized field-based experiment, this study examines the effects of communicating about risks to marine organisms and public health on people’s support for policies aimed at mitigating those risks as a function of different message frames. To maximize the salience of these issues, participants were recruited from ferry passengers (N1⁄4543) in the San Juan Islands of Washington State in the summer of 2013 and randomized to read one of four fictitious news articles …

Ada News - 06/15/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Ada News - 06/01/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Jurrien Gregor Halff, Anne Gregory

Research Collection Lee Kong Chian School Of Business

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society’s resources are allocated as well as the chances for more market participants to derive value out of economic transactions.