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Full-Text Articles in Business
The Affect Of Utilizing Social Media Marketing In The Publishing Industry, Lauren V. Kretzschmar
The Affect Of Utilizing Social Media Marketing In The Publishing Industry, Lauren V. Kretzschmar
Scholarly and Creative Works Conference (2015 - 2021)
In the publishing industry, marketers have found it difficult in the past to market directly to consumers, so they were mainly focused on marketing to other businesses and retailers. Recently, there has been a shift in the way publishers market, and they are now utilizing social media to market directly to potential customers. Implementing social media marketing allows publishers to establish a relationship with their readers. It also provides a platform for companies to promote content marketing, and for readers to converse and share testimonials about the books. Delivering content marketing is becoming an essential part of marketing in the …
“I Love Lucy” Gender Analysis And Its Influence On Popularity And Longevity, Brianna Knoll
“I Love Lucy” Gender Analysis And Its Influence On Popularity And Longevity, Brianna Knoll
Scholarly and Creative Works Conference (2015 - 2021)
This thesis takes an analytical approach to examine the television show I Love Lucy. The contributing factors to the show’s continued success are considered, including Lucille Ball’s comedic style, domesticity and the role of housewives, marital relations, pregnancy on television, and the larger gender representations with a subtopic of social norms. Upon studying the above aspects of I Love Lucy, it is clear that each topic played an essential role in the success of the show. Ball’s comedic style combined with her portrayal of a 1950s housewife, and the social norms that she and her co-stars broke through …