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Full-Text Articles in Business
Corporate Social Responsibility (Csr) Advertising And Consumer Responses In The Lodging Industry: Functions Of Green Marketing Motive And Appeal Type, Donghwan Yoon
Doctoral Dissertations
Hotel chains are increasingly engaging in corporate social responsibility (CSR) marketing to fulfill their social responsibilities. This study primarily aimed to contribute to the hospitality marketing literature and derive findings from the applied theoretical frameworks that would provide practical information for hotel CSR marketers. The study introduced three theoretical concepts: the information-processing model to provide a comprehensive framework of the attitude formation process, the attribution theory to explain the different effects of CSR motives, and the hierarchy-of-effects model to explain the relational effects of affect, cognition, and conation on consumer responses. In this sense, the study was conducted to test …
Proposal For A Business Communication Collateral Within The Hcb Management Department, Sara C. Moncier
Proposal For A Business Communication Collateral Within The Hcb Management Department, Sara C. Moncier
Chancellor’s Honors Program Projects
No abstract provided.
Gains By The Pound: Analyzing The U.K. As A Growing Global Business Power, Cody Joiner
Gains By The Pound: Analyzing The U.K. As A Growing Global Business Power, Cody Joiner
Chancellor’s Honors Program Projects
No abstract provided.