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Full-Text Articles in Business
Framing Identity & Change In The Experience Of Interns, Bryleigh Loughlin
Framing Identity & Change In The Experience Of Interns, Bryleigh Loughlin
Honors Theses
The definition and framing of identity in scholarly work often focuses how an individual conducts identity work in response to identity regulation in order to construct a coherent self. This study expands upon this framework by illuminating the ways that undergraduate interns frame what identity is and the consequences of their framing for their resulting identity construction (identity work). Based on in-depth qualitative interviews, this study demonstrates how participants either framed identity as a stable entity or fluid construct. This study encourages the exploration and discovery of the colloquial ways workers define and discuss identity, so that scholars can understand …
Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy
Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy
Conference papers
Broadly this study explores the individual’s constructions of identity as situated within historically and locally particular cultural practices. Following this approach facilitates a better understanding of how consumers negotiate the world around them. In turn this provides marketers with valuable insights that better equip them to engage with their customers. The subject matter is the male consumer engaging in bodywork practices to construct a desired body type. The subjects are situated within two discursive regimes: practices of self-presentation and national sport. Moreover, looking across these contexts reveals situational differences that contribute further to managerial decision-making, helping build stronger customer relationships.