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Business Commons

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Business and Corporate Communications

2012

Postal

Articles 1 - 3 of 3

Full-Text Articles in Business

Delivery Innovation, Jacob Johnsen Sep 2012

Delivery Innovation, Jacob Johnsen

Jacob Johnsen, MSc

Jacob Johnsen reviews the postal role in communication and draws some conclusions. This was presented at the Innovation Seminar on 17 September 2012.


Messaging Focus, Jacob Johnsen Jun 2012

Messaging Focus, Jacob Johnsen

Jacob Johnsen, MSc

Jacob Johnsen argues that Posts must take a stand in defining part of the core Business in order to change from a Focus on Letters, to a broader Focus on Messages


Delivery Innovation, Jacob Johnsen Jan 2012

Delivery Innovation, Jacob Johnsen

Jacob Johnsen, MSc

In a more personal reflection of the future, experienced consultant Jacob Johnsen argues that the decline of letter volume should be seen as a signal for posts to move beyond the letter and embrace fully the possibility of playing a role in digital.