Business Commons^™

Shoe Dog, Tanner Hafen 7058931

Marriott Student Review

A book review of Shoe Dog, by Phil Knight.

Nail It Then Scale It Book Review, Jacob Thorpe

Marriott Student Review

Nail It Then Scale It highlights how entrepreneurs can deliberately work to create a successful and scalable business.

Forging The Link: Hispanic Community's Impact On U.S. Businesses, Hope Steele

Marriott Student Review

American businesses should forge a positive link with the Hispanic community.

Faculty Interview With Dr. Troy Nielson, Joshua T. Mccarty

Marriott Student Review

Business school senior, Joshua McCarty, sits down with Associate Professor Dr. Troy Nielson to gain some insights into this well-respected professor's background, vision, and teaching style.

From Play To Performance: Building An Effective Organization, Jessica N. Selee, Jade Johnson, Jocelyn N. Murray, Anna Samuelson, Jasmine Li, Andrew Lacanienta, Mat D. Duerden, Mark Widmer

Marriott Student Review

Under the Mentored Experience Grant, six students studies the impact that non-work activities (recreation or leisure) have on individual contributors or organization. Some employees refrain from participating in Leisure-at-Work (LAW) due to lack of time or skill, to cliques, to differing preferences, or fear of negative connotations. Employees report that LAW increases productivity, establishes and enriches social interactions, improves communication, attracts and retains employees in a company, and facilitates a culture of engagement, trust, and camaraderie. At the conclusion of our analysis, we identified areas of future research and recommendations for best practice.

Unsung Hero Of The Tanner--Alvan Williamson, Elisabeth J. Andersen

Marriott Student Review

Alvan Williamson is an unsung hero of the Tanner Building. This article will help you to get to know him better as an all-around amazing person as well.

Heroes: How Hr Leaders Can Help End Sexual Violence Against Women, Wyatt Pagano

Marriott Student Review

This article explores the nature of the negative consequences of sexual violence for victims and the resulting problems that sexual misconduct can cause for businesses. Also, the article aims to demonstrate ways that HR leaders can help prevent violence and alleviate its consequences, leading to a better, safer workplace and world for women everywhere.

Social Media In The Hiring Process: Uncovering Top Talent Or Lawsuits, Ian U. Anderson

Marriott Student Review

As social media use in the hiring process increases, hiring managers must understand how to use it effectively and legally. Improper use of social media when researching candidates can lead to lawsuits. This article features three key recommendation for effective use of social media in hiring decisions.

Industry Spotlight: Aerospace & Defense, Spencer Evans

Marriott Student Review

The A&D industry is an exciting and challenging industry that is opening up to both recent college graduates and experienced professionals alike. The work is challenging, and at times slow-moving, and extremely fulfilling.

The Art Of The Commander, The Art Of The Servant, William R. Adams

Marriott Student Review

Being a business major at BYU takes up enough study time. Why would a student want to do a rigorous minor, too? William Adams describes his journey as a business strategy major and editing minor and relates how the two fields together have helped him gain a better understanding of business strategy and leadership.

Pre-Management? How To Best Prepare: A Brief Overview For Potential Accounting, Finance, And Information Systems Students, Ammon Kou

Marriott Student Review

Many pre-management students are curious about the accounting, finance, and information systems majors offered at BYU. This article features an overview of each major and how best to prepare for those majors’ programs.

Buzzwords

Marriott Student Review

Learn how to use the following buzzwords correctly:

• Kill chain
• Storytelling
• ROR
• Moat
• Push Tolerance

Why We Write, Victoria Beecroft

Marriott Student Review

Victoria discusses the importance of writing in business fields as a means of expressing and furthering ideas.

Unexpected Connections: Full Issue Of Volume 1, Issue 3, Marianna E. Richardson

Marriott Student Review

Unexpected Connections is the Fall 2017 Issue of Marriott Student Review.

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely results as consumers compensate …

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

7 Habits Of High Effective People Book Review, Ian Bristol Whatcott

Marriott Student Review

A book review of 7 Habits of Highly Effective People.

Book Review: The Fearless Mind By Dr. Craig Manning, Kylan Rutherford

Marriott Student Review

A review of Dr. Craig Manning's The Fearless Mind. Manning provides understanding of and strategies for high mental performance. With a sports psychology background, he provides concrete examples that can be applied in any setting, be it on the field, in school, or at the office.

Option B Book Review, Shelby J. Anderson

Marriott Student Review

Review of "Option B."

Originals, Tanner Hafen

Marriott Student Review

A book review of Adam Grant's Originals.

Faculty Interview With Scott Petersen, Jacob Thorpe

Marriott Student Review

Scott Petersen serves as the Director of the Rollins Center for Entrepreneurship and Technology at BYU. He is a remarkable man with an impressive resume. Nonetheless he is humble and selfless, always looking to lift and elevate others. This is an interview with him, discussing what he views to be vital in budding business people as well in life in general.

Where Are The Women Of Silicon Slopes?, Wyatt Pagano

Marriott Student Review

No abstract provided.

Standing Out: Women In The Marriott School, Shelby J. Anderson

Marriott Student Review

No abstract provided.

Unsung Hero Of The Tanner - Tina Ashby, Elisabeth J. Andersen

Marriott Student Review

Tina Ashby's work in the Finance Department at BYU is applauded.

Market Analysis, Management Consulting, And Miscommunication, Brian W. Stout

Marriott Student Review

This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.

The Perks Of Being A Young Professional, Elisabeth J. Andersen

Marriott Student Review

Perks and company culture can improve employee satisfaction and the ability to achieve work/life balance. The trends and issues a young professional should look for when finding a job are discussed.

The Myth Of The Millennial, Tanner Hafen, Matthew D. Fudge

Marriott Student Review

Explores perceptions of millennials in the workplace and what is and can be done to better integrate millennials employees into the workplace.

What I Wish I Would've Known, Jacob Thorpe, Matthew Stradley

Marriott Student Review

Starting school can be intimidating. At BYU, there are hundreds of resources available to help incoming students acclimate and prepare themselves for business majors. This article highlights resources and keys to success that will help any student be more successful.

Buzzwords: Jargon That Will Keep You Going Through The Year, Hayoung Lee

Marriott Student Review

Business jargon to help you throughout the year.

Marriott Student Review Volume I Issue 2: Women And Millennials In Business, Marianna Richardson

Marriott Student Review

Our second edition of MSR is dedicated to two populations – millennials and women. Currently, millennials comprise approximately 35%[1] of the United States’ workforce. Women hold 51.7% of the jobs in the U.S. job market.[2] This MSR issue focuses on the status of these groups in the business world. The reason for this emphasis is that most MSR writers and readers are millennials (which is defined as people between the ages of 18-24) and all of us work with or for women (as well as some of us are women).