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The Impact Of Implementin Effective Employee Communication To Manage The Evolving Work Force, Michelle K. Bray

Theses

This thesis will focus on the study of implementing effective employee communications to manage a diverse work force.

Over the years the practice of public relations has struggled to establish a niche for itself by justifying its existence to corporate America, mainly upper management. As an increasing number of chief executive officers recognize the need for effective communications professional communicators are being strategically placed to best serve the organizational objectives. Unfortunately, the area of internal communications is often neglected.

Research has attributed the lack of effective, open, two-way communications to the false presumption that employees are loyal 10 their employer …