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Full-Text Articles in Business
Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Communication Or Action? Strategies Fostering Ethical Organizational Conduct And Relational Outcomes, Soojin Kim, Arunima Krishna
Research Collection Lee Kong Chian School of Business
This study investigated the relationships between two public relations strategies, bridging and buffering, and their impact on ethical organizational conduct and relational outcomes. Bridging is a relationship-centric, action-based strategy for problem-solving while buffering is an organization-centric, messaging-based strategy for impression management. In explaining the impact of these two strategies on organizational outcomes, this study examined the role of ethical organizational conduct as a mediator between bridging, buffering, and two relational outcomes. Based on a survey of 105 organizations in Korea, a positive association between bridging strategy and ethical organizational conduct was found, along with paths to relational improvement and conflict …
Asian Multiculturalism In Communication: Impact Of Culture In The Practice Of Public Relations In Singapore, Su Lin Yeo, Augustine Pang
Asian Multiculturalism In Communication: Impact Of Culture In The Practice Of Public Relations In Singapore, Su Lin Yeo, Augustine Pang
Research Collection Lee Kong Chian School of Business
This study aims to understand the role of cultural values in influencing public relations practice in Singapore. Given that Singapore exhibits a hybrid of cultures, it purposes to comprehend how multiculturalism is operationalized and to uncover if the values that have a greater influence on organizational communication resemble those in individualistic or collectivistic societies. Using Gudykunst's (1998) seven dimensions that influence individualism-collectivism on communication as a guide, this study interviewed 20 public relations practitioners in Singapore. Our findings showed that although the patterns expressed is slightly more consistent with those found in collectivistic cultures, it does not resemble collectivism in …