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Business and Corporate Communications

Perspectives@SMU

2012

Articles 1 - 2 of 2

Full-Text Articles in Business

Communicating In Markets: Is It Worthy To Be Wordy?, Singapore Management University Nov 2012

Communicating In Markets: Is It Worthy To Be Wordy?, Singapore Management University

Perspectives@SMU

In the midst of on-going discussions around complex financial concepts, it is perhaps time to step back and look at the importance of communication, said David G Fernandez, head of JP Morgan’s Emerging Asia Research team, at the Sim Kee Boon Institute for Financial Economics (SKBI) Annual Conference. He notes the importance for policy makers to communicate with market participants in light of the increase in volatility and tail risks in financial markets


Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University Feb 2012

Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University

Perspectives@SMU

How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.