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Leadership Development In Undergraduate Public Relations Students: A Case Study, Mitchell Friedman
Leadership Development In Undergraduate Public Relations Students: A Case Study, Mitchell Friedman
Communication Studies
This qualitative case study considered the relationship between a Public Relations Student Society of America (PRSSA) chapter at a public state university in Northern California and its local Public Relations Society of America (PRSA) affiliate chapter. Its purpose was to explore student perceptions of the contributions of this relationship to what they learned about leadership while serving as club officers. Research was conducted during the fall semester 2010.
The study explored efforts designed to help PRSSA chapter officers fulfill their individual responsibilities. Local and national PRSA representatives provided advice and counsel through diverse channels, the intent of which was to …