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- Keyword
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- Aspirational talk (1)
- CSR communication (1)
- CSR reporting; aspirational CSR talk; talk–action tension; discourse; dialectics; paradox process study; organisational sensemaking (1)
- Decision Making/Public Relations/Reputation management/corporate social responsibility/corporate governance/corporate ethics (1)
- Discourse (1)
- Publication
Articles 1 - 3 of 3
Full-Text Articles in Business
Tensions In Aspirational Csr Communication—A Longitudinal Investigation Of Csr Reporting, Lisa Koep
Tensions In Aspirational Csr Communication—A Longitudinal Investigation Of Csr Reporting, Lisa Koep
Conference papers
A recent emergence of academic discourse within organisation and management scholarship is encouraging organisations to embrace the performative power of aspirational talk within corporate social responsibility (CSR) communication. However, there has been no empirical study to date to investigate the appropriateness of such encouragement. This paper analyses CSR reporting and underlying sensemaking processes to trace how far this academic departure from the dominant discourse of verification and standardisation is reflected and accepted within this practice. The process-focused, longitudinal study is based on a discursive analysis of Nestlé CSR reports, revealing the struggles between forward and backward facing statements, and tracing …
Investigating Industry Expert Discourses On Aspirational Csr Communication, Lisa Koep
Investigating Industry Expert Discourses On Aspirational Csr Communication, Lisa Koep
Articles
Purpose – The purpose of this paper is to investigate industry expert discourses on aspirational corporate social responsibility (CSR) communication. Analysing CSR managers’ and communication consultants’ talk about aspirational talk as constitutive of aspirational CSR communication, the data provide valuable insights into the dominant discourses, and draw attention to the manifold elements in the process of aspirational CSR communication. Design/methodology/approach – Data gathered during 11 in-depth, qualitative interviews with food industry experts in CSR and CSR communication roles in Ireland, the UK and the USA are studied. Findings – The analysis of industry expert discourses suggests that communicating CSR, and …
A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo
A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo
Masters
Corporate Public Relations (PR) Ethics is always a top research topic in theory and practice as PR practitioners often have numerous ethical choices to make when addressing controversial issues. However, how to quantify or measure the ethical alternatives of PR decision making and help public relations practitioners make more ethically correct decisions is an open problem. To address this problem, this thesis proposes the PR "Ethical Compass" as a measuring tool or technique to help corporations justify and evaluate the consequences of their ethical public relations decision making. To investigate the advantages and disadvantages of the Ethical Compass technique, qualitative …