Business Commons^™

Dialogue And Roles In A Strategy Workshop: Discovering Patterns Through Discourse Analysis, Martin Duffy

Masters

Strategy workshops are frequently used by Executive management teams to discuss and formulate strategy but are under-researched and under-reported in the academic literature. This study uses Discourse Analysis to discover participant roles and dialogic patterns in an Executive management team’s strategy workshop, together with their effect on the workshop’s operation and outcome. The study shows how the workshop participants adopt different roles through their language and content. It then identifies a dialogic pattern in the workshop discourse, with the emphasis on achieving shared understanding rather than winning the debate. The workshop facilitator’s role is shown to bring discussion as a …

Discourse At The Edge: Enterprise Discourse In Ireland, Brendan O'Rourke

Conference papers

Ireland is an economy, society and culture at the edge. It is at the edge of Europe and at the edge of both USA/UK and more mainland European or EU variants of capitalism. More recently it has been at the edge of economic crisis. Yet enterprise discourse is still central in Ireland. Enterprise discourse in Ireland is influenced by global and European Union (EU) developments. However, Irish enterprise discourse is not merely a ‘local adoption’. For example, high Irish economic growth rates during the ‘Celtic Tiger’ period have coincided with the development of the EU’s enterprise policy, thus giving the …

Suitable Knowledge Management In Project Environment, Taya Polyaninova

Dissertations

Knowledge is becoming one of the main assets for organizations that want to improve their competitiveness in currently changing market. Knowledge comes from different sources within organizations, such as internal processes, projects, customers and stakeholder information. As markets and the way of doing things changes, many companies implement different projects to deal with those changes, which leads to accumulation of knowledge and information. Companies use Knowledge Management to create, identify and distribute knowledge and experiences arising from projects within organisation. However, as projects are done to create unique deliverables and they are never the same, there is a difficulty in …

Westwood Interior Company Limited Brand Identity Project, Peter Dee

Other resources

Westwood Interior Company Limited design and manufacture high quality handmade wood interiors in Ireland. Westwood Interior required a modern logo using natural colours and imagery.

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Westwood Interior Company which was used on business cards, letterhead, signage and e-Commerce website.

Westwood Interior have earned a reputation for a high level of service and attention to detail. An established team of skilled craftsmen pride themselves in creating bespoke wood interiors that combine the very best in modern technology with the highest …

Farrell’S Nursery Company Limited Brand Identity Project, Peter Dee

Other resources

Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Farrell’s Nursery Company which was used on business cards, letterhead, signage and website.

Farrell’s unique plant nursery is always full of fresh ideas, inspiring plants and solutions for every garden. You'll find an extensive range of plants and people who provide expert advice and a range of associated services at all times of the year.