Business Commons^™

Assessment Measures And Rubrics In A Business Communication Course, Marsha L. Bayless, S. Ann Wilson

Faculty Publications

Assessment to assure continuous improvement has increasingly become a requirement imposed by accrediting agencies and state legislatures on secondary and post-secondary schools. This paper describes a seven-semester study conducted at a regional university accredited by the Southern Association of Colleges and Schools (SACS) and the Association to Advance Collegiate Schools of Business (AACSB). Using existing course assignments in the Business Communication course, the study, conducted from fall 2006 through fall 2009, measured student performance related to six state-mandated communication objectives. The faculty used the results to close the loop for continuous improvement, the driving force of the assessment movement.

Light The Way To Meeting Success!, Tarsha Gibson, Scott Johnson, Jane Polvadore, Courtney Short

Undergraduate Research Conference

A great opportunity exists for organizations to improve meeting efficiency. There are approximately 11 million meetings everyday in the United States. Meetings accomplish most business. Lack of a clear agenda, lack of 100% engagement by all participants, and lack of decisions are common problems plaguing most meetings. Biss Enterprises, a human resource support company in Dallas, Texas, will achieve these goals through a workshop, “Light the Way to Meeting Success,” which teaches a systematic curriculum.

Measuring College Students’ Technology Selfefficacy, Debbie D. Dufrene, Timothy W. Clipson, S. Ann Wilson

Faculty Publications

The pervasiveness of computer technology and continuing developments in software, multimedia, and Internet resources have led to the implementation of new teaching and learning methods. Educators committed to the integration of technology into the learning process believe it will expand learning and better prepare students to participate effectively in today’s workplace. Employers demand workers who can not only use technology to complete a variety of work tasks and processes but who can leverage technology to advance the firm’s strategic operations.

While many students perceive themselves to be computer competent, research indicates that their preparation is not always complete or adequate. …

Youtube Video Project: A" Cool" Way To Learn Communication Ethics, Carol M. Lehman, Debbie D. Dufrene, Mark W. Lehman

Faculty Publications

The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest “cool” technologies for enjoying quick laughs, employing a wide variety of corporate activities, and also communicating relevant, engaging instructional content for today’s students. This article describes a YouTube video class project that is a natural fit with today’s students because it involves cutting-edge social media while addressing a critical component of professional development—communication ethics. This project encourages critical thinking, creativity, and applied …