Business Commons^™

Beauty Brand Versus New Media: How Have Communications Tactics Changed Within A Large Cosmetic Brand & How Have They Incorporated New Media Pr Tactics, Ruth Walsh

Theses

This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; and beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts; a PR professional, a …

The Power Of Word-Of-Mouth: A Study On The Impact Of Interpersonal Communication Using Arts Festivals As A Case Study, Holly Ní Ghráda

Theses

The purpose of this study is to investigate the importance of interpersonal communication tactics in building and maintaining key relationships in the arts festival context, using two Irish traditional music festivals as its case studies. The main objective of this research is to demonstrate the effectiveness of word-of-mouth endorsements among stakeholders for small organisations.

This research undertook three stages of study. The first stage of this thesis took the form of a literature review - also known as the secondary research phase. Throughout this stage the author found relevant academic opinions and definitions based on selected public relations, culture, and …