Business Commons^™

The Creation Of Student-Run Public Relations Firms: A Historical Look At Student-Run Firms, Hannah Hazdovac

Journalism

This study explores the history and background of student-run public relations firms on

college campuses and the benefits, if any, that students receive as a result of working

in such a firm. The public relations industry estimated at growing 18 percent between

2006 and 2016 (Todd, 2009). Even with the sudden expansion of the public relations

industry, and subsequently, public relations education, evidence suggests that recent

public relations graduates often times do meet entry-level outcome expectancies of

employers, leaving a need for a change in curriculum (Creedon, Dostal, Gael, Smith &

Walker, 1999). It is becoming increasingly more important to …

The Value Of Public Relations: Measuring The Success Of Facebook, Twitter, And Youtube In Corporate Companies, Justine Gananian

Journalism

This paper is a combination of research and data from three experts who were interviewed about the value of social in a corporate company, specifically Facebook, Twitter, and YouTube. Social media’s presence has increased at an exponential pace in the past five years, and consumers are constantly looking to access new information. It has become a useful tool for both internal and external communication within a company. As research shows, “[companies] are revamping and modernizing their print publications, starting radio and video shows, using social media to foster two-way communication, using the new multimedia tools to reach new audiences, telling …

Effects Of Optical Brightening Agents On Color Reproduction In Digital Printing, Sandra Chaikovsky, Jaimie Garrison

Graphic Communication

In this study the effects of optical brightening agents (OBAs) on color reproduction in digital toner-based printing are explored. Through the comparison of two distinct substrates with different levels of OBAs, notable differences in the reflectance of blue light in the visible light spectrum are analyzed among light sources Illuminant A, D50, and D65. Fluorescence occurs in OBA paper under light with a UV component; between D65 and Illuminant A light sources there is a distinct difference in fluorescing effect of the sample substrates. Color discrepancy as a result of OBAs is analyzed between D50 and Illuminant A light sources, …

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

Poly Projects, Mary Carolyn Ward, Neal Patrick Donahue

Communication Studies

Poly Projects is an online network of Cal Poly students who are looking to collaborate on or search for a senior project, or work with other students on independent projects. For our senior project we wanted to bring Cal Poly students together who wish to work with other majors in interdisciplinary fields. For this to be possible, Cal Poly needs to implement a place where students can communicate in order to discover ways for how they can use their skills and knowledge with other students in different majors. Poly Projects’ goal is to bring Cal Poly students together to ensure …