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Full-Text Articles in Business
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul
Experience Industry Management
The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …
Hope's Village Of San Luis Obispo Charging Cabinet, Jackson S. Thomas, Payton E. Strout
Hope's Village Of San Luis Obispo Charging Cabinet, Jackson S. Thomas, Payton E. Strout
Construction Management
This paper will review the steps the students took to provide Hope's Village of SLO with a new charging cabinet. Hope's Village of SLO is a local non profit that provides support for the central coast homeless community. Becky Jorgensen, who leads the organization, reached out to the students expressing her want for a new cabinet that people could use to charge their phones and tablets. The students then conceptualized the design with the help of an architecture student, applied for and received funding from the Alliance Group, purchased all materials and built the cabinet. This paper will walk you …